1 Who Are Your People?
The more specific you get, the stronger your message. Think about the life stage, profession, or situation that defines your ideal client — not just their gender or age.
💡 Go beyond just "people" or "women" or "companies." Try "entrepreneurial women over 40 who feel pulled in too many directions," or "healthcare practitioners in burnout who've lost their joy," or "dental practices unable to scale past $1 million." Specificity attracts the right people.
💡 Your story IS your qualification. You are not starting from zero — you're starting from experience. Your ideal client is often who you were years ago.
2 Their Pain Points
List the real struggles your ideal client faces — the things that keep them up at night, make them feel stuck, or hold them back. The deeper the pain and the longer they've had it, the faster they'll say YES.
💡 Use words your ideal client uses.
💡 This is what they'd say first — "more confidence," "more clients," "to start a business." We'll uncover the deeper golden result next.
3 Their Golden Results & Your Method
Go deeper than the surface result. What does getting that result actually unlock for them?
💡 For example: Confidence isn't the end goal — what would confidence allow them to ultimately do, have or become?
💡 Examples by Niche
LIFE COACH
Discover · Redefine · Transform
WELLNESS
Assess · Tailor · Ignite
BUSINESS COACH
Clarify · Package · Launch
These 3 words become the foundation of your message and your method.
💡 This becomes your powerful "without" — "without burning bridges," "without starting over from scratch," "without sacrificing time with their family."
4 Try All 3 Message Templates — Yes, All Three!
✨ This is where the magic happens!
Each template creates a completely different version of your message for a different situation. Click any template in any order — they're all independent. Try your best with each one — no perfection needed, we'll refine and polish your results for you!
Template 1
"I Help…"
Bios · Website · Intro
Template 2
"You Know How…"
Networking · Calls · DMs
Template 3
Proverb-Style
Podcasts · Stages · Headlines
Scroll down to fill in all 3 templates below
Each one creates a different version of your message. Do your best -- we'll refine and polish your results!
Template 1
"I Help…" Message
Bios · Website · Introductions
Formula: I help [specific person] [do/have/become something] so they can [golden results].
Examples:
🌿 Health & Wellness: "I help burned-out women finally put themselves first so they can reclaim their energy and feel like themselves again."
👔 Leadership: "I help first-time managers lead with confidence so they can develop effective leaders and strategies that make great impact."
💼 Business: "I help your emails make money with every send."
💛 Life Coaching: "I help women who've spent decades caring for everyone else rediscover who they are so they can finally live life on their own terms."
🏃 Fitness/Mindset: "I help busy professionals build sustainable healthy habits so they can have more energy, focus, and confidence every single day."
Examples:
🌿 Health & Wellness: "I help burned-out women finally put themselves first so they can reclaim their energy and feel like themselves again."
👔 Leadership: "I help first-time managers lead with confidence so they can develop effective leaders and strategies that make great impact."
💼 Business: "I help your emails make money with every send."
💛 Life Coaching: "I help women who've spent decades caring for everyone else rediscover who they are so they can finally live life on their own terms."
🏃 Fitness/Mindset: "I help busy professionals build sustainable healthy habits so they can have more energy, focus, and confidence every single day."
💡 Don't worry about making it perfect — just do your best using the template and we'll refine and polish it for you! Give it a go: "I help [your person] [what you help them do] so they can [golden result]."
Template 2
"You Know How…" Message
Networking · Calls · DMs
Formula: "You know how [the struggle they dread]? I [fix/solve/change] that."
Examples:
🌿 Health & Wellness: "You know how you keep starting a new health routine, only to fall off track a week later — and end up right back where you started? I fix that."
👔 Leadership: "You know how it feels to be promoted into a leadership role but nobody actually teaches you how to lead? I change that."
💛 Life Coaching: "You know how you've spent most of your life being everything to everyone, and you're not even sure who YOU are anymore? I help you find out."
💼 Business Coaching: "You know how you have all this knowledge and experience to share, but every time you try to explain what you do it just doesn't land? I fix that."
Examples:
🌿 Health & Wellness: "You know how you keep starting a new health routine, only to fall off track a week later — and end up right back where you started? I fix that."
👔 Leadership: "You know how it feels to be promoted into a leadership role but nobody actually teaches you how to lead? I change that."
💛 Life Coaching: "You know how you've spent most of your life being everything to everyone, and you're not even sure who YOU are anymore? I help you find out."
💼 Business Coaching: "You know how you have all this knowledge and experience to share, but every time you try to explain what you do it just doesn't land? I fix that."
💡 This template works beautifully in real conversations. Nail the struggle at the start, and the ending lands powerfully.
Template 3
Proverb-Style Message
Podcasts · Stages · Headlines
Formula: A memorable, punchy statement that stops people in their tracks — great for taglines, podcast intros, headlines, and stages.
Examples:
🌿 Health: "You can't pour from an empty cup — and I help you fill yours back up."
👔 Leadership: "Great leaders aren't born in boardrooms — they're built through the courage to show up differently."
💛 Life Coaching: "Life wanders aimlessly until someone shows you how to point it in the right direction. Need some direction? I'm your guide."
💼 Business: "Your life experience isn't a backstory — it's a business that changes lives."
🏃 Mindset/Fitness: "The body keeps the score — and I help you change the game."
Examples:
🌿 Health: "You can't pour from an empty cup — and I help you fill yours back up."
👔 Leadership: "Great leaders aren't born in boardrooms — they're built through the courage to show up differently."
💛 Life Coaching: "Life wanders aimlessly until someone shows you how to point it in the right direction. Need some direction? I'm your guide."
💼 Business: "Your life experience isn't a backstory — it's a business that changes lives."
🏃 Mindset/Fitness: "The body keeps the score — and I help you change the game."
💡 Think tagline. It doesn't have to explain everything — it just needs to stop someone in their tracks and make them curious to know more.
✦
Your Personal Affirmation
Optional
This is the most important part. Your affirmation will appear at the top of your profile — a reminder of who you are and why your work matters every time you read it.
Examples to inspire you:
💛 "I am uniquely qualified to help my clients because I have lived this journey myself — and I know the way through."
💛 "Money comes to me easily."
💛 "I have wisdom beyond my years allowing me to help millions."
Write your affirmation here — make it personal, powerful, and speak it as if it's already who you are:
Optional — if you skip this, we'll craft a personal affirmation for you based on your answers. ✨
Fill in all fields above · Claude will craft your 3 polished message versions
Crafting Your Message Profile…
Weaving your story, your person, and your golden results into words that truly sound like you.
celebrating your wisdom…🎉
Your Message Profile is Ready!
🌸 Step 1 — Your People
Your Ideal Client
✨ Their Golden Results
What They're Truly Craving
⚡ Your 3 Signature Action Words
The Foundation of Your Method
Use these in graphics, diagrams, infographics, and educational content.
👇 Pick your favorite from each category below
💬 Version 1 — "I Help…" Core Message
Pick the one that feels most like YOU
Best for: social media bios, website headline, introductions
💬 Version 2 — "You Know How…" Conversation Starter
Pick the one that lands best in real conversation
Best for: networking events, discovery calls, DM conversations
💬 Version 3 — Flavorful & Memorable
Pick the one that gives you chills
Best for: podcast introductions, interviews, headlines, stage presentations
🌟 Your Signature Program Direction
💡 Remember Maggie's 3 Elements
→ Be SPECIFIC: Speak to one clear person in a specific life situation — not everyone.
→ Be CONCISE: Leave out HOW you work. Save the method for when they ask "how do you do that?" The mystery creates curiosity.
→ Be RESULT-ORIENTED: Speak to the golden results that inspire emotion and desire. People buy results.